Oldest known version of this page was edited on 2011-08-31 11:36:36 by HassanFreeman 
Are you currently a Certified Search engine optimization Professional
HERE’S THE 1 Factor THAT FORCES GOOGLE TO Provide you with Leading PRIORITY AND BYPASS YOUR COPETITORS: seo link building services
Search engine optimization (Search engine optimization) is the process of improving the visibility of a website or a web page in search engines by way of the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher on the page), and much more often a site appears within the search results list, the more visitors it will receive from the search engine's users. Seo might target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet advertising strategy, Seo considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific key phrases and to remove barriers to the indexing activities of search engines. Promoting a site to improve the number of backlinks, or inbound links, is another Seo tactic.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search outcomes. Google never accepts money to include or rank sites in our search outcomes, and it costs absolutely nothing to appear in our organic search results. Free resources like Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.
Before beginning your search for an Seo, it's a great idea to become an educated consumer and get familiar with how search engines work. We suggest starting here:
Google Webmaster Guidelines
Google 101: How Google crawls, indexes and serves the internet.
If you are thinking about hiring an Search engine optimization, the earlier the much better. A great time to hire is when you're thinking about a website redesign, or preparing to launch a brand new site. That way, you and your Search engine optimization can ensure that your site is designed to be search engine-friendly from the bottom up. However, a great Seo can also help improve an existing site.
Some useful questions to ask an Seo include:
Can you show me examples of your previous function and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What's your experience in my industry?
What's your experience in my country/city?
What's your experience developing international websites?
What are your most important Seo methods?
How lengthy have you been in business?
How can I expect to communicate with you? Will you share with me all of the modifications you make to my site, and offer detailed information about your recommendations and the reasoning behind them?
While SEOs can offer customers with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive advertising efforts and their attempts to manipulate search engine outcomes in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to think about:
Be wary of Search engine optimization firms and web consultants or agencies that send you e-mail out of the blue.
Amazingly, we get these spam emails too:
I visited your web site and noticed that you aren't listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet plan pills or requests to assist transfer funds from deposed dictators.
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Be careful if a company is secretive or will not clearly explain what they intend to do.
Ask for explanations if something is unclear. If an Seo creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you're responsible for the actions of any businesses you hire, so it's very best to be sure you know exactly how they intend to "help" you. If an Seo has FTP access to your server, they should be willing to explain all the changes they are making to your website.
You need to never have to link to an Search engine optimization.
Avoid SEOs that talk concerning the power of "free-for- all" links, link popularity schemes, or submitting your site to thousands of search engines. These are usually useless exercises that do not affect your ranking in the outcomes of the major search engines -- a minimum of, not in a way you would most likely consider to be positive.
Whilst you think about whether to go with an Seo, you may want to do some research on the business. Google is one way to do that, of course. You may also seek out a couple of of the cautionary tales that have appeared within the press, such as this article on 1 particularly aggressive Search engine optimization: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html∞
. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
Make sure to understand exactly where the money goes.
While Google never sells better ranking in our search outcomes, several other search engines combine pay-per-click or pay-for- inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search outcomes. A few SEOs will even alter their bid costs in actual time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search outcomes, but be sure to ask any Search engine optimization you are considering which fees go toward permanent inclusion and which apply toward temporary advertising.
What are the most typical abuses a web site owner is likely to encounter?
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the Seo who claims to be working on a client's behalf. Nevertheless, if the relationship sours, the Seo may point the domain to a various website, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the Search engine optimization.
Another illicit practice is to place "doorway" pages loaded with keywords on the client's website somewhere. The Seo promises this will make the page much more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of key phrases. Much more insidious, nevertheless, is that these doorway pages frequently contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a website and route it to the Seo and its other clients, which may include sites with unsavory or illegal content.
Once you have a topic for readers; help search engines find it. Keyword Density is the number of times a keyword appears in a page compared to the total number of words. You want to make sure your keywords are included within the crucial locations:
the Title Tag
the Page URL (friendly URL)
the Primary Heading (H1 or H2)
the first paragraph of content.
at least 3 times in the body content (more or less based on amount of content and if and only if it makes sense).
Most people aim for a keyword density of 2% (i.e. use the keyword 2 times for every 100 words). But what if your keyword phrase is “SEO for Web Designers and Web Developers” how numerous times can you repeat that prior to it sounds just plain unnatural? Write for your readers not for search engines. If you follow the tips in this write-up you will be writing naturally for your readers; which works for the search engines too.
Warning: Do not more than fill your page with the exact same key phrases or you might be penalized by search engines for keyword stuffing.
Do you would like the search engine to see every page on your website? Help the search engine spider do its job. There should be a page (like a sitemap or weblog archives) that links to all the pages on your website.
Tip: You can promote the much more important pages by inserting text links inside body content. Make sure you use relevant linking text and avoid using "click here" (as mentioned earlier).