Oldest known version of this page was edited on 2011-08-31 12:12:04 by KimbraMatthews 
Search engine optimization The Optimal Optimizer
HERE’S THE One Thing THAT FORCES GOOGLE TO Provide you with Top PRIORITY AND BYPASS YOUR COPETITORS: link building packages
Search engine optimization (Seo) is the process of enhancing the visibility of a website or perhaps a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher on the page), and more frequently a site appears within the search results list, the much more visitors it'll receive from the search engine's users. Seo might target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Web advertising technique, Seo considers how search engines work, what individuals search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website might involve editing its content and HTML and associated coding to both increase its relevance to particular key phrases and to eliminate barriers to the indexing activities of search engines. Promoting a website to improve the number of backlinks, or inbound links, is another Seo tactic.
Keep in mind that the Google search results page includes organic search results and frequently paid advertisement (denoted by the heading "Sponsored Links") also. Advertising with Google will not have any effect on your site's presence in our search outcomes. Google never accepts money to consist of or rank sites in our search outcomes, and it expenses nothing to appear in our organic search results. Free resources like Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Numerous of these totally free sources, also as information on paid search, can be found on Google Webmaster Central.
Before beginning your search for an Search engine optimization, it's an excellent concept to become an educated consumer and get familiar with how search engines function. We recommend starting here:
Google Webmaster Guidelines
Google 101: How Google crawls, indexes and serves the web.
If you are thinking about hiring an Search engine optimization, the earlier the better. A great time to employ is when you're considering a site redesign, or planning to launch a new site. That way, you and your Seo can make sure that your site is created to be search engine-friendly from the bottom up. Nevertheless, a good Search engine optimization may also help enhance an existing site.
Some helpful questions to ask an Search engine optimization include:
Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or guidance to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What's your experience in my industry?
What's your experience in my country/city?
What's your experience creating international websites?
What are your most essential Seo methods?
How lengthy have you been in company?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
While SEOs can provide customers with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine outcomes in unfair methods. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your website from our index. Here are some things to think about:
Be wary of Search engine optimization firms and web consultants or agencies that send you email out of the blue.
Amazingly, we get these spam emails too:
I visited your website and noticed which you aren't listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
Nobody can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. Actually, the only method to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no price whatsoever.
Be careful if a business is secretive or won't clearly clarify what they intend to do.
Ask for explanations if something is unclear. If an Seo creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you employ, so it is very best to be certain you know exactly how they intend to "help" you. If an Search engine optimization has FTP access to your server, they should be willing to explain all of the changes they're making to your site.
You should by no means need to link to an Search engine optimization.
Avoid SEOs that talk about the energy of "free-for- all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the outcomes of the main search engines -- a minimum of, not in a way you'd likely consider to be positive.
Whilst you consider whether to go with an Search engine optimization, you may wish to do some research on the industry. Google is one way to do that, of course. You might also seek out a couple of of the cautionary tales that have appeared within the press, including this article on 1 particularly aggressive Seo: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html∞
. Whilst Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices which are clearly beyond the pale of accepted business behavior. Be careful.
Make sure to comprehend where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for- inclusion outcomes with their regular web search outcomes. Some SEOs will promise to rank you highly in search engines, but location you within the advertising section instead of in the search outcomes. A couple of SEOs will even change their bid prices in actual time to create the illusion that they "control" other search engines and can location themselves in the slot of their option. This scam doesn't function with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any Seo you are considering which fees go toward permanent inclusion and which apply toward temporary advertising.
What are the most common abuses a web site owner is likely to encounter?
1 common scam will be the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains frequently will be owned by the Seo who claims to be working on a client's behalf. However, if the relationship sours, the Search engine optimization may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing website owned entirely by the Seo.
Another illicit practice is to place "doorway" pages loaded with keywords on the client's website somewhere. The Seo promises this may make the page much more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often include hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the Search engine optimization and its other clients, which may include sites with unsavory or illegal content.
There are a couple of warning signs that you might be dealing with a rogue Seo. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the Seo:
owns shadow domains
puts links to their other clients on doorway pages
provides to sell keywords in the address bar
does not distinguish between actual search results and ads that appear on search results pages
guarantees ranking, but only on obscure, long keyword phrases you'd get anyway
operates with multiple aliases or falsified WHOIS information
gets traffic from "fake" search engines, spyware, or scumware
has had domains removed from Google's index or is not itself listed in Google
If you feel which you were deceived by an Seo in some way, you may wish to report it.
Within the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices.