Understand About Seo MY Seo Blog
HERE’S THE One Factor THAT FORCES GOOGLE TO Give you Leading PRIORITY AND BYPASS YOUR COPETITORS: link building campaigns
Search engine optimization (Seo) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search outcomes. In general, the earlier (or greater on the page), and more frequently a site appears in the search results list, the much more visitors it will receive from the search engine's users. Seo may target various kinds of search, such as image search, nearby search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, Seo considers how search engines work, what individuals search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a web site may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to eliminate barriers to the indexing activities of search engines. Promoting a site to improve the number of backlinks, or inbound links, is another Seo tactic.
First, specialists generally agree that Search engine optimization firms are most worthwhile at the development stage of a web site. For example, for $225 an hour, Kent will take a spin about your site, searching for the elements that will get you to the top of a search--clean URLs, website maps, heading tags, page titles. Ideally, he says, someone like him helps lay a solid, searchable foundation for a site as it's being constructed. Beyond that, Kent and other experts do not see much value in contracting with an Seo firm. "Once you optimize the website and everyone on the team understands what needs to be done, there should be no cost moving forward," he says.
Search engine optimization firms that ask for a lump sum payment as well as a monthly retainer--or worse, a long-term contract--are suspect. Yet such deals are common.
Executives at Optimal Fusion, a Los Angeles-based advertising agency, found that out the hard way. The company hired and fired roughly 20 Search engine optimization firms in the years after opening its doors in 2005. It paid as a lot as $12,000 a month for what Optimal president Joel Bess calls, bluntly, "bullshit."
"They weren't obtaining us ranked anyplace," Bess says. "They would send us reports and say we were ranked. But we were ranked No. 44 [on Google] for the search term 'Internet advertising in America.' When was the last time someone actually searched for the words 'Internet advertising in America?' " Frustration lastly led Bess to learn the Seo game for himself. He hired an ex-Google engineer to teach Optimal's team members in a half day what Search engine optimization firms said would take at least six months of contracted work to achieve. That not only helped their business, it also gave them expertise to share with clients, which include as-seen-on-TV products such as the Snuggie blanket and Sham Wow, the super-sucking sponge. "If you're attempting to rank the word 'Ab Circle Pro,' don't write on the title 'exercising is fun,' " Bess says.
Google, obviously, will be the web-search alpha dog. But all the others--Bing, Yahoo, Ask.com, Lycos--are sniffing out exactly the same stuff.
What gets their attention? Good, fresh, focused content. Adding a blog is one of the easiest and most straightforward ways to bulk up on content. If you sell hair-removal devices, for instance, start a weblog that explores all aspects of waxing, plucking, threading, electrolysis and so on. More than time, your website will accrue searchable heft.
The trick would be to be hyper-conscious of your keywords. For example, if you would like web surfers on the prowl for "eyebrow waxing" to find your website in search engine outcomes, organically function the exact phrase "eyebrow waxing" into each blog post (perhaps multiple times), and use it on all static pages related to eyebrow waxing. Lather, rinse and repeat with each and every term and phrase you want to rank for.
Before you begin writing content, though, research and strategy your keyword attack. Is geography important to finding your customers? Then perhaps "California eyebrow waxing" will be the phrase you want to house in on.
How do you size up keyword quality? 1 method is to use Google's AdWords
Keyword Tool , which reveals how numerous monthly searches are conducted for a word or phrase. If a search term produces more than 50,000 searches in a month, it will be challenging for your website to compete for Google's attention using that word or phrase.
But you can also use AdWords
like a thesaurus: It handily delivers a list of alternatives for you to sift through to discover lower-volume, but more focused, keyword phrases. Utilizing those, you'll have a much better chance of rising up the ranks. Google also has a search-keyword tool which will scan your existing site and suggest key phrases.
So once you have your list of keywords, where else do you use them (besides your hair-removal blog)? The obvious spot is the keyword field, part of the hidden meta data that's attached to every web page. But last fall, Matt Cutts, Google's head of Webspam, wrote on his personal blog that the search engine behemoth ignores keyword meta tags when ranking websites. The revelation caused quite a stir in the web search world. It confirmed what numerous experts suspected: Google was combating expert spammers who practiced "keyword stuffing" to accomplish greater rankings.
So now it's page titles--the line of text that appears at the top of your web browser--that are believed to be the most important few words in the Seo universe. (The title is also what shows up on Google's search result.) A page title tag field is standard on most blog programs, including TypePad
; any web programmer should be able to customize one for websites built on Drupal or Joomla , two well-liked content management systems. Another place to plant key phrases is every page's description field. Customize the description for each page of your site, and write them with some care, because the very first 120 characters show up on Google, tucked in between the page title and address.
Plugging keywords into all these critical spots is time-consuming--but it isn't rocket science. Obtaining it done, even if you need to update existing pages, shouldn't be costly.
Obtaining the Links
So what might be a great use of your Seo dollars? 1 word: Links.
Google uses about 200 information points when sizing up your website. But one of them is whether or not you're popular using the in crowd. If reputable web sites link to your content, the Google gods smile upon you.
Getting these coveted links is labor intensive, nevertheless, and includes hours of groveling, cold e-mailing and link-swapping with bloggers. "It's the hardest part of Seo," says David Brown, a partner in the L.A.-based upstart social media marketing business Pure Ground. It's not impossible to achieve, he says, but many entrepreneurs don't have the hours to spare. An Seo firm that specializes in getting links might be worth the investment.
To do link outreach yourself, Kent, the Seo for Dummies author, suggests this strategy. Scour the internet for blogs that correspond to your product or service. Produce a easy spreadsheet of get in touch with e-mail addresses for all of them. Craft a polite introductory letter describing your website, and simply ask to be included in any list of links on its site. Offering a reciprocal link, a coupon or some type of promotion can help.
Coding and setting up your site to be Seo friendly can improve how well a search engine can access your website, it does not guarantee you’ll end up at the top of the search engine result page (SERP). There are numerous factors in determining the search result position, but here are the basics:
Some expert SEO’s pay attention to Google’s PageRank
and some do not. In my experience it doesn’t hurt to have a high Google PageRank
. It’s a nice small benchmark to let you know how essential Google sees your web page as. You can enhance your PageRank
by following the tips above and building-up quality backlinks. If you want to learn how PageRank
works, Smashing Magazine has a extremely good article.
Domain Age Before Beauty
You might be surprised to understand that domain age is also a factor within the search engine algorithm. Older domains have a history, and their content is looked at as more credible than the website that got started last week. Older domains sometimes get the edge in search outcomes.
You may have done every single thing right., but your website is still not showing up within the search engines for your target keywords. Why? Simply because everything takes time. It takes time for the search engines to index and rank your site (especially for new domains). So, be patient.
Another reason - it might be the keywords that you’re trying to target are very competitive. Try altering the key phrases on the page and you may have various outcomes. Remember, you are competing with millions of web pages on the web.